Product Management Interview Question: Design [X] for [Y]

  1. Clarify Scope: Ask clarifying questions. Ask as many questions as required to get enough details to be able to solve the problem.
  2. Goals: Clarify the goals of the problem. If the improvement is to be made for an app to improve its activation, retention, or to increase revenue or decrease churn. There can be many aspects of any product that can be improved.
  3. User: This consists of two parts (a) User Persona and (b) User Journey. Think of different users that will be using the product, and the ideal user group for this particular product. Once done, think of how the user journey will look like on this product, right from signing up (in the case of software products) to quitting the application. This will help understand their pain points.
  4. Assumptions: Mention any assumptions you can think of before mentioning their pain points
  5. Pain Points: List down all the pain points that these users will have in their user journey. Prioritize these paint points according to their severity so that you can focus on these pain points and list down their solutions later
  6. Solutions: For the prioritized pain points, list down the potential solutions. Prioritize these solutions, according to different frameworks. There are various frameworks available to prioritize product features. The most popular ones are RICE (Reach, Impact, Confidence, Efforts) Score, IC (Impact, Complexity)/ VE (Value, Effort), MoSCoW (Must-have, Should-have, Could-have, Won’t-have). We’ll understand these frameworks in detail in some other blogs. Prioritize the important features according to any of these frameworks.
  7. Trade-offs (Optional): Mention any trade-off that you’ll be making to build these features.
  8. Success Metrics: Mention the metrics that you’ll be measuring to understand if the feature was successful or not. Mention all the key metrics, indicative metrics, etc.
  9. Go-to-market Strategy (Optional): Mention how you plan to launch this product in the market and plan to acquire customers.
  10. Summary: Summarize everything right from the goals to the go-to-market strategy to give an overall view of the problem and its potential solutions.

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